UberEATS is always hungry for fresh content. I helped develop and execute content strategies that focused on leveraging seasonal/cultural trends and buzzworthy moments to drive top-of-funnel awareness and foster positive engagements on behalf of the brand.
To maximize these moments, the social creative needed beautiful and engaging multimedia assets that could be used in the moment, but were also designed to be flexible/evergreen for global teams to use throughout the year.
Project: UberEATS social content
Role: Creative director