Microsoft & New Balance:
Collaboration, anywhere.


When professional tennis player Coco Gauff partnered with New Balance to create her first signature shoe during a pandemic, they collaborated entirely over Microsoft Teams. To showcase the tech behind this collab, we brought Coco’s inspiration to life, giving fans a unique look behind the design.

This is more than a shoe  -


Project: Microsoft & New Balance Partnership
Agency: CMD
Role: Concept development and Creative Director
Creative Director: Andy Cale
Writer: Alyson Burke
Art Director: Marissa Schmidt
Editor: Jimmy Chung

© 2023 Jim Wagstaff