When professional tennis player Coco Gauff partnered with New Balance to create her first signature shoe during a pandemic, they collaborated entirely over Microsoft Teams. To showcase the tech behind this collab, we brought Coco’s inspiration to life, giving fans a unique look behind the design.
Project: Microsoft & New Balance Partnership
Role: Concept development and Creative Director
Creative Director: Andy Cale
Writer: Alyson Burke
Art Director: Marissa Schmidt
Editor: Jimmy Chung