Microsoft Sports:
Bring your best

What gives pro athletes and coaches the confidence to perform at the top of their game? Is it an age-old tradition, the fans, or the latest tech? In this campaign for Microsoft Sports, we unpack why data—along with all the other game-day essentials—is a tool athletes, coaches, and sports lovers can’t live without.


Secret handshakes  -

Lucky charms  -

Believe in what you bring  -


Project: Microsoft Sports: Bring your best
Agency: CMD
Role: Creative Director
Writers: Alyson Burke & Spencer Tanner
Art Director: Marissa Schmidt

© 2023 Jim Wagstaff