Adobe Stock set out to position itself as the ultimate platform for creative content, inspiring creators and streamlining workflows. Our team was tasked with creating a campaign that showcased the platform’s comprehensive offerings—including images, vectors, HD & 4K footage, music tracks, and design/video templates—while demonstrating its power to transform any creative project.
We developed a dynamic, multi-channel digital campaign that brought Adobe Stock's capabilities to life. Deliverables included brand videos, paid and organic social content, email communications, and digital display ads. Through vibrant visuals, dynamic animations, and high-concept design, the campaign connected deeply with creative professionals, reinforcing Adobe Stock as an indispensable resource.
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The results exceeded expectations: with a target ROI of 0.2, the campaign achieved an impressive 1.85 ROI—proving that Adobe Stock is not just a tool, but a creative ally that drives meaningful results.
To ensure Adobe Stock’s story resonated across the creative landscape, we crafted a suite of social and display assets designed to meet creators wherever they seek inspiration. These pieces extended the campaign’s vibrant visuals and storytelling into channels that matter most, amplifying reach and engagement.
Every asset was tailored to reinforce Adobe Stock’s position as the ultimate creative content marketplace. Together, they built a cohesive, multi-channel presence that drove awareness, sparked curiosity, and encouraged action.
We developed a comprehensive campaign playbook to outline the foundational elements of the campaign. This guide provided clear direction for global teams on how to effectively leverage campaign assets. It covered a range of specific use cases, from emails to social media and messaging needs, ensuring consistency and impact across all channels.
Working closely with the client, I helped shape the creative brief and messaging strategy that set the foundation for the campaign. Through multiple rounds of concept ideation, I guided the team in refining ideas and directed the visuals and motion design to bring the creative platform to life. Together, we created a campaign that showcased Adobe Stock’s transformative potential for creators. These pages offer a behind-the-scenes look at how the concepts came to life—from very different initial ideas to the early storboarding.
Project: Adobe Stock Multi-Asset Campaign
Agency: Owen Jones
Role: Creative Director
ACD: David Feldkamp
Writer: Paula Rivas
Art Director: Madison Benge
Motion: Elijah Austin