Gogo Squeez:
A happy digital home
A fully redesigned experience that puts fun and nutrition first across all devices. GoGo squeeZ wanted a new website that felt whimsical and delightful and captured their mission of helping kids live a little happier and healthier each day. The new site brought the merriment from the homepage down to the 404 page.
Moments of delight -
Throughout the digital experience, we created animated versions of the Gogo squeeZ family of characters. This motion delighted our users and drove more engagement in the places that mattered to our client.
While Gogo squeeZ’s brand and imagery are familiar, the colorful modular structure and unexpected interactions that populate the experience fill the navigation with enjoyment and energy. Every page includes at least one element that brings a sense of wonder. The website helps to elevate a Gogo squeeZ brand that its loyal audience has known for a long time.
While Gogo squeeZ’s brand and imagery are familiar, the colorful modular structure and unexpected interactions that populate the experience fill the navigation with enjoyment and energy. Every page includes at least one element that brings a sense of wonder. The website helps to elevate a Gogo squeeZ brand that its loyal audience has known for a long time.
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Project: GoGo squeeZ website redesign
Agency: CMD
Role: Creative Director
Art Director: Kendall Birch, Andrew Indrisie
Writer: Paul Nocchi