Taking Oregon football on the road
A unique collaboration between the University of Oregon, Nike, and TP Trucking, the Oregon Duck Trucks capture the spirit of Oregon football—speed, innovation, and personality. Partnering with Tinker Hatfield, I developed the concept and designed the truck wraps, leveraging the bold uniform designs Oregon is known for and the fun personality of Puddles, the Oregon mascot. These vibrant trucks not only embody the Ducks’ brand but also serve a practical purpose, transporting football equipment and athlete gear to away games in unmistakable style.
Microsoft and the legendary Billie Jean King are on a mission to empower visionaries to change the game of tennis once again. With a new technology to envision the court and a rule set that allows in-game coaching, players have the tools they need to see further. This spot illustrates how this brand partnership is uniquely enhancing the way tennis is played, coached, and ultimately experienced.
No rest stops -
The Oregon Football equipment truck featured a custom-painted tractor and bold photography showcasing the coolest Oregon uniforms. Topped off with a reclining mudflap duck and a custom carbon fiber hood ornament featuring—you guessed it—the duck, this Duck Truck dominated the road. From I-5 to I-10, it turned heads and let the competition know exactly who was coming.
Meet the rest of the flock -
While the official Duck Truck was reserved exclusively for football, we also designed a fleet of trucks to transport gear for the rest of Oregon’s athletic family. Each truck had its own unique personality, yet all embodied the passion, energy, and fun that define University of Oregon sports.
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Project: University of Oregon Duck Truck
Agency: CMD
Role: Associate Creative Director
Creative Director: Tinker Hatfield
Writer: Steve Cox