Microsoft & New Balance:
Collaboration, anywhere.
When professional tennis player Coco Gauff partnered with New Balance to create her first signature shoe during a pandemic, they collaborated entirely over Microsoft Teams. To showcase the tech behind this collab, we brought Coco’s inspiration to life, giving fans a unique look behind the design.
This is more than a shoe -
Coco’s a beast with a racket and a boss on TikTok.
7.5 million views.
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Project: Microsoft & New Balance Partnership
Agency: CMD
Role: Concept development and Creative Director
Creative Director: Andy Cale
Writer: Alyson Burke
Art Director: Marissa Schmidt
Editor: Jimmy Chung