Microsoft + The Billie Jean King Cup:
Pushing the game forward
Microsoft and the legendary Billie Jean King are on a mission to empower visionaries to change the game of tennis once again. With new technology to envision the court and a rule set that allows in-game coaching, players have the tools to see further. This spot illustrates how this brand partnership uniquely enhances how tennis is played, coached, and ultimately experienced.
Microsoft and the legendary Billie Jean King are on a mission to empower visionaries to change the game of tennis once again. With a new technology to envision the court and a rule set that allows in-game coaching, players have the tools they need to see further. This spot illustrates how this brand partnership is uniquely enhancing the way tennis is played, coached, and ultimately experienced.
Together, we're empowering a new vision of tennis -
The Billie Jean King Cup is the largest annual team competition in women's sports. The event—one of the few in tennis that allows coaching between games—is tapping into technology to empower players and help them take the game to the next level. Voiced by Billie Jean King, this campaign brought Microsoft's technology to life through a hero spot that speaks to what it means to be a visionary in the world of tennis.
Changing the game —
A more robust experience was developed to be featured as part of Microsoft's new digital hub, "Unlocked." Here fans and users could learn more about Microsoft's technology and the continued legacy of Billie Jean King challenging the game's traditions.
—
Project: Microsoft + The Billie Jean Cup
Agency: Hijinx
Role: Creative Director
Writer: Alyson Burke
Art Director: Marissa Schmidt