Archer Vineyards
Oregon winery Archer Vineyard recently came under new ownership and wanted to rebrand its labels for the upcoming season. Its goal was to create a fresh, new brand that honored its long-standing legacy while illustrating the move to a more premium product.

Packaging and label design —





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Project: Archer Vineyards
Agency: CMD
Role: ACD / Designer
Creative Director / Designer: John O'Connell