Adobe Stock:
Find it Fast. Edit to Perfection.
Adobe Stock is redefining what a stock provider can do, empowering creatives with unlimited possibilities. With the best in video, photos, and templates—now enhanced by customizable assets and groundbreaking generative AI features—Adobe Stock transforms how creators discover and use content.
I led my team in crafting a dynamic, multi-channel campaign to showcase these game-changing capabilities. From a hero video highlighting the innovative Gen AI features to social and display assets amplifying the message, the campaign educates and inspires, transforming perceptions of Adobe Stock from a simple asset provider to the ultimate creative resource.
Watch the :30 spot
Bringing features to the forefront —
To connect and drive conversion with creatives across their favorite platforms, we developed a suite of paid social and display assets that spotlighted Adobe Stock’s most impactful features. Each piece was designed to showcase the platform’s innovative generative AI tools, customizable assets, and streamlined workflows—empowering our audience to see how these capabilities could transform their creative projects.
New tools for creativity —
With innovation comes the need for education. To complement the paid social and video content, we developed landing pages that brought the Stock 2.0 features to life. These pages showcased how the new tools could seamlessly integrate into users' workflows, saving time and streamlining their creative processes. By focusing on practical applications and efficiency gains, we ensured users could see the direct impact of Stock 2.0 on their projects.
Project: Adobe Stock Multi-Asset Campaign
Agency: Owen Jones
Role: Creative Director
ACD: David Feldkamp
Writer: Paula Rivas
Art Director: Madison Benge
Motion: Elijah Austin