This campaign was tasked with helping the streaming platform define its brand voice and positioning and stand out in the marketplace by highlighting the features that set it apart. “Streaming is better this way” was developed as a nod to Mixer’s unique technologies and included multiple online films that brought a comedic twist to the most popular games on the market. I had the pleasure of helping develop the concept for one of the shorts.
Project: Mixer: Streaming is better this way.
Role: Concept Development
Creative Director: John O'Connell
Film Director: John O'Connell
ACD: Andy Cale
Writer: Avery Harrison